Text and photo from Picture Play magazine:

Beauty, Fashion and Fame Assemble on That Night of Nights, The Mayfair Ball

Hollywood goes Mayfair–the first big social event of the year–in brillant fashion. There are more screen personalities in the Biltmore ballroom tonight than will be found together again in many a moon. Crowds gather in the lobby and about the street entrance hoping to catch a glimpse of the great ones. Place cards that make up a “Who’s Who in Hollywood” are laid on tables in the ballroom. Lights are subdued, waiters receive final instructions.

The music starts. The guests begin to arrive, groups of four and six and eight. Furs and velvets and satins; perfume and flowers and laughter. Excitement, thrill, glamour in the air. Applause from the  crowds in the foyer. The great social event of the season is on.