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Pepsi Travel Arrangements (1964)
These explicit instructions fell into the hands of Life magazine (2/21/64),
...The following hotel accommodations are to be prepared. The top suite (including three bedrooms) in the hotels indicated. This should be the best suite available. A single room for Mr. Kelly is to be reserved nearby on the same floor. NOTE: The three-bedroom suite is for Miss Crawford and Miss Brinke. The single is not to be part of the suite, it is not one of the three-bedrooms in the suite but it is to be ready.
NOTE: A special press conference room or suite should be promoted from the hotel. Press conferences described below are not to be held in the Crawford suite. Press suite to be the size of a normal hotel luncheon room.
NOTE: The two pilots of the Pepsi-Cola plane will have to have a single room each in the hotel.
The following special arrangements are required at each hotel. Use this check list very carefully: there may be no deviations.
The detailed instructions...are to tell you how far you may go. They are very explicit for the precise purpose that we do not want money over and above that required for the details included here to be spent.
ADVANCES ARE AUTHORIZED WITHOUT PRIOR APPROVAL
There is a specific way of handling Miss Crawford's schedule in each market. The following detailed outline will provide you with all of the information you require to execute this schedule to the complete satisfaction of everyone. Any proposed deviation from this routine must be cleared first. Assume nothing, take nothing for granted.
Miss Crawford will be met in an air-conditioned, chauffeur-driven, newly cleaned Cadillac limousine. Instruct your chauffeurs that they are not to smoke and that may not at any time drive in excess of 40 miles an hour with Miss Crawford in the car.
Miss Crawford will be carrying a minimum of 15 pieces of luggage. Along with the limousine you will meet Miss Crawford's plan with a closed van for the luggage. Have with you a luggage handler who can accompany the van back to the hotel. It will be his task to take an inventory of the luggage as it comes off the plane and into the van, and as it is being brought into Miss Crawford's suite. There will be a few small items which will go with Miss Crawford in the limousine. Mr. Kelly will supervise this particular part of the operation. Luggage trucks to follow limousine and remain within sight of the limousine.
Every precaution should be taken to assure that none of the luggage is misplaced. Fifteen pieces is the estimated minimum. There may be considerably more and it will be possible for confusion to result. Anticipate this problem and be absolutely certain that a careful inventory of all luggage is maintained at all times during the arrival and departure.
Miss Crawford is a star in every sense of the word; and everyone knows she is a star. Miss Crawford will not appreciate your throwing away money on empty gestures. YOU DO NOT HAVE TO MAKE EMPTY GESTURES TO PROVE TO MISS CRAWFORD OR ANYONE ELSE THAT SHE IS A STAR OF THE FIRST MAGNITUDE.