While Joan might have gained notoriety for the mad Pepsi Product Placement in her films during and after her marriage ('55 - '59) to Pepsi president Alfred Steele, she had actually already been hawking everything from makeup to shoes to beer (as well as Coca-Cola and RC) since 1927, two years after her arrival in Hollywood. She continued endorsing a wide variety of products until 1973, four years before her death.

1920s      1930s      1940s      1950s      1960s/70s      80s - Present

Below are thumbnails of print ads featuring Joan, grouped by decade. Click on a thumbnail to see a larger picture of the ad.

Click here to go directly to the bottom of this page for an alphabetical list of companies she endorsed in print over a 46-year timespan.

Joan's print ads solely promoting her movies can be found on each page for the individual film. Info on her TV ads is on the separate TV Commercials page.

If you have any additional information on companies she endorsed, or have a photo I can add here, please e-mail me.

1927:  Chapman's Fancy Ice Creams

1927: Sears Roebuck

1928: Allen-A hosiery
(2 ads + glass slide)

1928: Arch Preserver
shoes

1928: Battle Creek

Health Builder
exercise equipment

1928: California
lemons

1928: Finesse

cosmetics

1928: Lux Soap

1928: Sears Roebuck
(2 ads) 

1928: Whiting & Davis
costume bags

1929: Battle Creek

Health Builder

exercise equipment
(2 ads)

1929: Betty Lou

Powder Puffs

1929: Boncilla
cosmetics
(2 ads: Argentina and US)

1929: Energine cleaning fluid

1929: Frederics Waves

1929: Lady Pepperell

sheets

1929: Lux Soap

(5 ads)

1929: Priscilla Jewelry
(2 ads)

1929: Sessions Clocks 

1930: Betty Lou

Powder Puffs

1930: FTD

1930: Hollywood POMO Dry soda 

1930: Kellogg's
All-Bran cereal

1930: Lorraine Hair Nets
(2 ads: US and France)

1930: Lux Toilet Soap
(7 ads)

1930: Max Factor cosmetics
(3 ads)

 1930: Max Factor cosmetics 
(France)

1930: Old Gold
cigarettes
 (2 ads)

1930: Velvetskin Patter vibrator

1931: 1847 Rogers Bros. Silverplate

1931: Catalina Swim Suits

(2 ads)

1931: Hennafoam Shampoo

  1931: Illinois Watch Co.

1931: Lux Toilet Soap

1931: Max Factor
cosmetics

1930s: Mistinguett girdles
(Argentina)

1931: Parker Duofold
pens

1931: Seventeen
cosmetics
(2 ads + postcard from "This Modern Age" screening)

1931: Skinner's Silks

(2 ads)

1932: Lux Toilet Soap

(Australia)

1932: Max Factor

1933: Coca-Cola

(2 ads, 3 display cards, and cardboard cutouts at a theater) 

 1933: Lux Toilet Soap

(Belgium)

1933: Lux Toilet Soap

(UK)

1930s: Lux trolley ad

1933: Martell cognac (France)

1933: Max Factor
cosmetics
(4 ads)

1934: A. S. Beck
shoes

1934: Hinds lotion

(2 ads w' Franchot Tone)

1934: Lux Toilet Soap (Finland) 

c. 1935: Cadbury

1935: Max Factor cosmetics 

 1936: RCA Victor
records 

1937: Lucky Strikes 

 1939: 1847 Rogers
Bros. Silverplate

 1939: Max Factor
cosmetics 

 1940: Lux Soap

1940: Max Factor

(3 ads)

1940: Max Factor

(Chile)

1940: Lakme perfume

(Argentina)

 1941: Max Factor

 1941: Max Factor

(Argentina)

1942: Max Factor
(Argentina)

1944: Max Factor
(Argentina)

1944: Royal Crown
Cola

1945: Lux Soap

1945: Royal Crown Cola

1945: Trimz
wallpaper

1946: Fleers gum

(2 ads)

1946: Maybelline
(2 ads)

1946: RCA Victor

1946: Royal Crown
Cola

1946: Schwinn
bicycles
(2 ads + publicity shot)

1947: Lux Soap
(2 ads)

 1947: Natl Assoc. of

Leather Glove

Manufacturers

1947: Raleigh Cigarettes
(2 ads)

 1947: Royal Crown
Cola

1948: Lux soap

(Argentina)

1948: Style-Mart
Clothes
(2 ads)

1949: Auto-Lite
spark plugs

1949: Chesterfield
cigarettes

1949: Deltah Simulated

Pearls

 1949: Lux Soap

1949: Manikin
hosiery

1949: Mengel
furniture

1949: Royal Crown
Cola 

early '50s: Pepsodent

gum card (Denmark)

1950: Evans handbags

1951: Bell & Howell
Foton cameras

1951: Camels
cigarettes

(2 mag ads + 4 paper ads)

1951: Lux Soap

(3 ads: US and Canada)

1951: Peter Pan bras

(2 ads)

1951: Stereo Realist
cameras
(2 ads)

1952: Lustre-Creme
Shampoo

(2 ads)

 1952: Lux Soap

 (Argentina)

1952: Pfaff
sewing machines

1952: Rheingold beer

1952: Ronson lighters

1952: Tula

1952: Wilton

cigarettes (Argentina)

1952: Woodbury
cold cream

1952: Miss Clairol
hair coloring
(2 ads)

1953: Lux Soap
(unknown country)

1955: Lustre-Creme
Shampoo
(2 ads)

  1955: Teitelbaum furs

1959: Natl' Screen
Service film trailers

1959: Missouri tourism

1961: TWA airline

(2 ads)

1962: Pen and Pencil

restaurant (NYC)

1962: SoundScriber
dictation machines

1964: Kaiser foil

1968: World Food Expo

 (Madison, WI)

1969: Blackglama mink

 1973: Eve of Roma

lotion  

 1972-73: American
Cancer Society

1993: TNT

1995: Turner Classic
Movies

1996: LA Eyeworks

1998: Turner Classic

Movies

2005: Turner Classic
Movies

2005: Warner Video
Joan boxed set