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Joan Crawford Print Ads

 

'What becomes a legend most?'  Blackglama mink, 1969. Shot by Richard Avedon. 

While Joan might have gained notoriety for the mad Pepsi Product Placement in her films during and after her marriage to Pepsi president Alfred Steele ('55 - '59), she had actually already been hawking everything from makeup to shoes to beer (as well as Coca-Cola and RC) since 1927, two years after her arrival in Hollywood. She continued endorsing a wide variety of products until 1973, four years before her death.

1920s      1930s      1940s      1950s      1960s/70s      80s - Present

Below are thumbnails of print ads featuring Joan, grouped by decade. Click on a thumbnail to see a larger picture of the ad.

Click here to go directly to the bottom of this page for an alphabetical list of companies she endorsed in print over a 46-year timespan.

Joan's print ads solely promoting her movies can be found on each page for the individual film. Info on her TV ads is on the TV Commercials page.


If you have any additional information on companies she endorsed, or have a photo I can add here, please
e-mail me.

 

 

Ads

 

Thumbnails are arranged chronologically. Click on a thumbnail to see larger picture.

Ads are from the US, except where otherwise noted.

 

1920s

1927: Sears Roebuck

1928: Allen-A hosiery
(2 ads)

1928: Arch Preserver
shoes

1928: Battle Creek

Health Builder
exercise equipment

1928: California
lemons

1928: Finesse

cosmetics

1929. Boncilla cosmetics.

1928: Lux Soap

1928: Sears Roebuck
(2 ads) 

1928: Whiting & Davis
costume bags

1929: Battle Creek

Health Builder

exercise equipment

1929: Betty Lou

powder puffs

1929: Boncilla
cosmetics
(2 ads: Argentina and US)

1929: Energine cleaning fluid

1929: Frederics Waves

1929: Lady Pepperell

sheets

1929: Lux Soap

(4 ads)

1929: Priscilla Jewelry
(2 ads)

1929: Sessions Clocks 

 

1930s

Thanks to Domen for sending this ad!

1930: FTD

1930: Hollywood POMO Dry soda 

1930: Kellogg's
All-Bran cereal

1930: Lorraine Hair Nets
(2 ads: US and France)

1930: Lux Toilet Soap
(6 ads)

1930: Max Factor cosmetics
(3 ads)

1930: Max Factor cosmetics 
(France)

 

1930 Velvetskin Patter.

1931 for Hennafoam Shampoo.

 

 

1930: Old Gold
cigarettes
 (2 ads)

1930: Velvetskin Patter vibrator

1931: Hennafoam Shampoo

1931: Illinois Watch Co.

1931: Lux Toilet Soap 

 

1931: Max Factor
cosmetics

1930s: Mistinguett girdles
(Argentina)

1931: Parker Duofold
pens

1931: Seventeen
cosmetics
(2 ads + postcard from "This Modern Age" screening)

1931: Skinner's Silks

(2 ads)

1932: Lux Toilet Soap

(Australia)

1932: Max Factor

1933: Coca-Cola

(2 ads, 3 display cards, and cardboard cutouts at a theater) 

 1933: Lux Toilet Soap

(Belgium)

1930s: Lux trolley ad

1933: Martell cognac (France)

1933: Max Factor
cosmetics
(4 ads)

1934: A. S. Beck
shoes

1934: Lux Toilet Soap
(Finland)

 

 

 

1935: Max Factor cosmetics 

 1936: RCA Victor
records
 

1937: Lucky Strikes 

1939: Max Factor
cosmetics
 

1939: 1847 Rogers
Bros. silverware
 

 

(Thanks to Gustavo.)

 

 1940: Lux Soap

1940: Max Factor

(3 ads)

1940: Max Factor

(Chile)

1940: Lakme perfume

(Argentina)

 1941: Max Factor

 

 1941: Max Factor

(Argentina)

1942: Max Factor
(Argentina)

1944: Max Factor
(Argentina)

1944: Royal Crown
Cola

1945: Lux Soap

1945: Royal Crown Cola

1945: Trimz
wallpaper

1946: Fleers gum

(2 ads)

1946: Maybelline
(2 ads)

1946: Royal Crown
Cola

1946: Schwinn
bicycles

(2 ads + publicity shot)

 1947: Gloves for
Love

1947: Lux Soap
(2 ads)

1947: Raleigh Cigarettes
(2 ads)

1947: Royal Crown
Cola

 

 

1948: Lux soap

(Argentina)

1948: Style-Mart
Clothes
(2 ads)

1949: Auto-Lite
spark plugs

1949: Chesterfield
cigarettes

RC Cola. 28 by 11 inch banner.

1949: Deltah Simulated

Pearls

 1949: Lux Soap

1949: Manikin
hosiery

1949: Mengel
furniture

1949: Royal Crown
Cola
 

 

1940s

 

1950s

1951 Foton.

Click to see enlarged picture.

early '50s: Pepsodent

gum card (Denmark)

1950: Evans handbags

1951: Bell & Howell
Foton cameras

1951: Camels
cigarettes

(2 mag ads + 4 paper ads)

1951: Lux Soap

(2 ads)

2 ads for Peter Pan.

Click to enlarge.

Click to enlarge.

1951: Peter Pan bras

(2 ads)

1951: Stereo Realist
cameras
(2 ads)

1952: Lustre-Creme
Shampoo

(2 ads)

 1952: Lux Soap

 (Argentina)

1952: Pfaff
sewing machines

1952: Rheingold beer

1952: Ronson lighters

1952: Tula

1952: Wilton

cigarettes (Argentina)

1952: Woodbury
cold cream

1952: Miss Clairol
hair coloring
(2 ads)

1953: Lux Soap
(unknown country)

1955: Lustre-Creme
Shampoo
(2 ads)

  1955: Teitelbaum furs

 1959: Natl' Screen
Service film trailers

 

1960s and 1970s

1960: Missouri tourism

1961: TWA airline

(2 ads)

1962: SoundScriber
dictation machines

1964: Kaiser foil

1968: World Food Expo

 (Madison, WI)

 

'What becomes a legend most?' Shot by Richard Avedon.

 

 

1969: Blackglama mink

1973: Eve of Roma
lotion
  

 1972-73: American
Cancer Society

 

Magazine ad.

Magazine ad for Turner Classic Movies Joan week. (Year unknown.)

Magazine ad.

Magazine ad.

1993: TNT

1995: Turner Classic
Movies

1996: LA Eyeworks

1998: Turner Classic

Movies

2005: Turner Classic
Movies

2005: Warner Video
Joan boxed set

 

1980s to present

 

 

 


 

 

Alphabetical List By Company

1847 Rogers Silverplate silverware ('39)

Allen-A hosiery ('28)

American Cancer Society ('73)

Arch Preserver shoes ('28)

A.S. Beck shoes ('34)

Auto-Lite spark plugs ('49)

Battle Creek Health Builder exercise equipment ('28, '29)

Bell & Howell Foton cameras ('51)

Betty Lou powder puff ('29)

Blackglama mink ('69)

Boncilla cosmetics ('29)

California lemons ('28)

Camels Cigarettes ('51)

Chesterfield Cigarettes ('49)

Coca-Cola (4 from '33)

Deltah Simulated Pearls ('49)

Energine cleaning fluid ('29)

Evans handbags ('50)

Eve of Roma lotion ('73)

Finesse cosmetics ('28)

Fleers Gum ('46)

Frederics Waves ('29)

FTD (Florists' Telegraph Delivery) ('30)

Hennafoam Shampoo ('31)

Hollywood POMO Dry soda ('30)

Illinois Watch Co. (2 from '31)

Kaiser foil ('64)

Kellogg's All-Bran cereal ('30)

Lady Pepperell sheets ('29)

LA Eyeworks ('96)

Lakme Perfume ('40-Argentina)

Lorraine Hair Nets ('30-US and France)

Lucky Strikes cigarettes ('37)

Lustre-Creme Shampoo ('52, '55)

Lux Soap ('28, '29, '30, '31, '32-Australia, '33-Belgium, '34, '40, '44-Argentina, '45, '47, '49, '51, '52-Argentina, '53-unknown)

Manikin hosiery ('49)

Martell cognac ('33-France)

Max Factor ('30, '31, '31-France, '32, '33, '36, '39, '40, '40-Chile, '41, '41-Argentina, '42-Argentina, '48-Argentina)

Maybelline ('46)

Mengel furniture ('49)

Miss Clairol hair coloring ('52)

Missouri tourism ('60)

Mistinguett girdles (Argentina) ('30s)

National Screen Service Film Trailers ('59)

Old Gold cigarettes ('30)

Parker Duofold pens ('31)

Pepsodent gum (early '50s-Denmark)

Peter Pan bras ('52)

Pfaff sewing machines ('52)

Priscilla Jewelry ('29)

Raleigh Cigarettes ('47)

RCA Victor records  ('36)

Rheingold beer ('52)

Ronson lighters ('52)

Royal Crown (RC) Cola ('44, '45, '46, '47, '49)

Schwinn bicycles (circa '47)

Sears Roebuck ('27, '28)

Sessions clocks ('29)

Seventeen cosmetics ('31)

Skinner's Silks ('31)

Sound Scriber dictation machines ('62)

Stereo Realist cameras ('51)

Style-Mart clothing ('48)

Teitelbaum furs ('55)

Trimz wallpaper ('45)

Tula ('52)

TWA ('61)

Velvetskin Patter vibrators ('30)

Whiting & Davis Costume Bags ('28)

Wilton cigarettes ('52-Argentina)

Woodbury Cold Cream ('52)

World Food Expo ('68)

 


 

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