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Joan Crawford's Print Ads

 

'What becomes a legend most?'  Blackglama mink, 1969. Shot by Richard Avedon. 

While Joan might have gained notoriety for the mad Pepsi Product Placement in her films during and after her marriage to Pepsi president Alfred Steele ('55 - '59), she had actually already been hawking everything from makeup to shoes to beer (as well as Coca-Cola and RC) since 1927, two years after her arrival in Hollywood. She continued endorsing a wide variety of products until 1973, four years before her death.

1920s     1930s     1940s     1950s     1960s/70s    Present

Below are thumbnails of print ads featuring Joan, grouped by decade. Click on a thumbnail to see a larger picture of the ad.

Click here to go directly to the bottom of this page for an alphabetical list of companies she endorsed in print over a 46-year timespan.

 

Joan's print ads solely promoting her movies can be found on each page for the individual film. Info on her TV ads is on the Joan's TV Commercials page.
If you have any additional information on companies she endorsed, or have a photo I can add here, please
e-mail me.

 

 

Ads

 

Thumbnails are arranged chronologically. Click on a thumbnail to see larger picture.

 

1920s

1927: Sears Roebuck

1927 or 1928:

Sears Roebuck

1928: Allen-A hosiery

(2 ads)

1928: Arch Preserver
shoes

1928: Battle Creek

Health Builder
exercise equipment

1928: California
lemons

1929. Boncilla cosmetics.

1928: Finesse

cosmetics

1928: Lux Soap

1928: Whiting & Davis
costume bags

1929: Battle Creek

Health Builder

exercise equipment

1929: Betty Lou

powder puffs

1929: Boncilla cosmetics

 1929: Frederics Waves

1929: Lady Pepperell

Sheets

1929: Lux Soap

(2 ads)

1929: Priscilla Jewelry

 1929: Priscilla Jewelry

 1929: Sessions Clocks

 

1930s

 1930: Kellogg's
All-Bran cereal

1930: Lorraine hair nets (France)

1930: Lux
toilet soap
(4 ads)

 1930:  Max Factor cosmetics (2 ads)

1930: Old Gold
cigarettes

1930: Pomo Dry beer

 

1930 Velvetskin Patter.

1931 for Hennafoam Shampoo.

1931 Illinois Watch Co.

 

1930: Velvetskin Patter vibrator

1931: Hennafoam Shampoo

1931: Illinois Watch Co.

1931: Illinois Watch Co.

 1931: Lux toilet soap

1931: Max Factor
cosmetics

1931: Parker Duofold
pens

1931: Seventeen
cosmetics
(magazine ad + ad postcard handed out at "This Modern Age")

1931: Skinner's Silks

(2 ads)

1932: Max Factor

1933: Coca-Cola

(2 ads, 3 display cards, and cardboard cutouts at a theater)

 

  1933: Lux soap

(Belgian)

1930s: Lux trolley ad

1933: Max Factor
cosmetics
(4 ads)

1934: A. S. Beck
shoes

1934: Lux soap
(Finland)

1935: Max Factorcosmetics

 

 

 

1936: RCA Victor
records

 1937: Lucky Strikes

1939: Max Factor
cosmetics

1939: 1847 Rogers
Bros. silverplate

 

(Thanks to Gustavo.)

 

 1940: Lux soap

1940: Max Factor

(2 ads)

1940: Max Factor

(Chile)

1940: Lakme perfume

(Argentina)

 1941: Max Factor

 

 1941: Max Factor

(Argentina)

1942: Max Factor
(Argentina)

1944: Max Factor
(Argentina)

1944: Royal Crown
cola

1945: Lux soap

1945: Royal Crown cola

1945: Trimz
wallpaper

1946: Fleers gum

1946: Maybelline

1946: Royal Crown
cola

 

 1947: Gloves for
Love

1947: Lux soap

1947: Lux soap

1947: Raleigh cigs

 1947: Royal Crown
cola

 c1947: Schwinn
bicycles

1948: Lux soap

(Argentina)

1948: Style-Mart
menswear

1949: Auto-Lite
spark plugs

1949: Chesterfield
cigarettes

 

 

 1949: Lux soap

1949: Manikin
hosiery

1949: Mengel
furniture

1949: Royal Crown
cola

 

 

1940s

 

1950s

Click to see enlarged picture.

Joan is featured top center with John Wayne, left, and Dick Powell. Click to see enlarged picture.

1951 Foton.

1950: Evans handbags

1951: Camels
cigarettes

1951: Camels

1951: 3 Camels
newspaper ads

1951: Foton cameras

2 ads for Peter Pan.

Click to enlarge.

Click to enlarge.

1951: Lux soap

1951: Peter Pan bras

(2 ads)

1951: Stereo Realist
cameras

1952: Lustre-Creme
shampoo

(2 ads)

 1952: Lux soap

 (Argentina)

1952: Pfaff
sewing machines

1952: Rheingold beer

1952: Tula

1952: Wilton

cigarettes (Argentina)

1952: Woodbury
cold cream

 

1952: Miss Clairol
hair coloring
(2 photos)

1955: Lustre-Creme
shampoo

1955: Teitelbaum furs

  1959: Natl' Screen
Service film trailers

 

 

1960sand 1970s

1960: Missouri tourism

1961: TWA airlines.

Two ads.

1962: SoundScriber
dictation machines

1964: Kaiser foil

1968: World Food Expo

 (Madison, WI)

'What becomes a legend most?' Shot by Richard Avedon.

 

 

 1969: Blackglama mink

1973: Eve of Roma
lotion

  1972-73: American
Cancer Society

 

 

Magazine ad.

Magazine ad.

Magazine ad.

Magazine ad for Turner Classic Movies Joan week. (Year unknown.)

1995: Turner Classic
Movies

2005: Turner Classic
Movies

2005: Warner Video
Joan boxed set

Year unknown:

Turner Classic Movies

 

Present-day

 

 

 


 

 

Alphabetical List By Company

 

1847 Rogers Silverplate silverware ('39)

Allen-A hosiery ('28)

American Cancer Society ('73)

Arch Preserver shoes ('28)

A.S. Beck shoes ('34)

Auto-Lite spark plugs ('49)

Battle Creek Health Builder exercise equipment ('28, '29)

Betty Lou powder puff ('29)

Blackglama mink ('69)

Boncilla cosmetics ('29)

California lemons ('28)

Camels cigarettes ('51)

Chesterfield cigarettes ('49)

Coca-Cola (4 from '33)

Evans handbags ('50)

Eve of Roma lotion ('73)

Finesse cosmetics ('28)

Fleers Gum ('46)

Foton Cameras ('51)

Frederics Waves ('29)

Hennafoam Shampoo ('31)

Illinois Watch Co. (2 from '31)

Kaiser foil ('64)

Kellogg's All-Bran cereal ('30)

Lady Pepperell sheets ('29)

Lakme Perfume ('40-Argentina)

Lorraine hair nets ('30-France)

Lucky Strikes cigarettes ('37)

Lustre-Creme Shampoo ('52, '55)

Lux Soap ('28, '29, '30, '31, '33-Belgium, '34, '40, '44-Argentina, '45, '47, '49, '51, '52-Argentina)

Manikin hosiery ('49)

Max Factor ('30, '31, '32, '33, '36, '39, '40, '40-Chile, '41, '41-Argentina, '42-Argentina, '48-Argentina)

Maybelline ('46)

Mengel furniture ('49)

Miss Clairol hair coloring ('52)

Missouri tourism ('60)

National Screen Service Film Trailers ('59)

Old Gold cigarettes ('30)

Parker Duofold pens ('31)

Peter Pan bras ('52)

Pfaff sewing machines ('52)

Priscilla Jewelry ('29)

Pomo Dry beer ('30)

Raleigh cigarettes ('47)

RCA Victor records  ('36)

Rheingold beer ('52)

Royal Crown (RC) Cola ('44, '45, '46, '47, '49)

Schwinn bicycles (circa '47)

Sears Roebuck ('27, '27 or '28)

Sessions clocks ('29)

Seventeen cosmetics ('31)

Skinner's Silks ('31)

Sound Scriber dictation machines ('62)

Stereo Realist cameras ('51)

Style-Mart clothing ('48)

Teitelbaum furs ('55)

Trimz wallpaper ('45)

Tula ('52)

TWA ('61)

Velvetskin Patter vibrators ('30)

Whiting & Davis Costume Bags ('28)

Wilton cigarettes ('52-Argentina)

Woodbury Cold Cream ('52)

World Food Expo ('68)

 


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